Leadership Team

Steve Leber

Founder, Chairman

Steve Leber is the CEO of Leber Ventures and IPrime Health and Wellness, which are vehicles for incubating ideas and bringing them to market. He has created and produced the first Aetna Informercials and forged a partnership between Aetna and the Home Shopping Network to create and produce the first Direct Response Television program for the sale of insurance products in the U.S. He has also served as a Consultant to Aetna in its acquisition of 150,000 new GROUP customers in New Jersey and is working with Anthem on new GROUP initiatives. As the Head of William Morris Agency Music, he personally represented, amongst other artists and groups, the Rolling Stones, Diana Ross, the Bee Gees and managed AC/DC. Aerosmith, the Scorpions and Michael Bolton. He also produced Beatlemania, Jesus Christ Superstar, the Moscow Circus in the US and the Teenage Ninja Mutant Turtles franchise. He is developing and producing the Broadway Musical, Warhol on Broadway, which is planned for its Broadway debut in 2022, the movie, The Pink Mafia, Quincy Jones for ABC/Disney and 14 episodes on Health and Wellness, starring Jane Seymour and a cast of renown doctors for PBS. At present, his main focus is on the launch of Mediflix.

Neil Braun

CEO, Founder

Neil Braun has served as President of the NBC Television Network, CEO of Viacom Entertainment, and President of Imagine Entertainment (Ron Howard’s and Brian Grazer’s production company). He has been an internet entrepreneur and partnered with the producer of SHREK to create CGI animation company Vanguard Animation. He is on the Board, Audit and Governance Committees of IMAX Corporation.

Ron Berk

Founder, Vice Chairman

Ronald Berk graduated Georgetown University Law Center with a JD and NYU School of Law with a LLM degree. He practiced law for over 20 years representing Fortune 500 Companies such as General Motors Corp., Alcoa and Aetna. Starting in 1991, he founded and became CEO of 14 integrated companies that designed, manufactured and sold luxury goods in omni channel distribution in the US and in selected countries internationally. In 1996, he founded a marketing company that specialized in selling product on Direct Response Television producing shows on QVC and HSN that sold over $2.5 billion in products setting volume and productivity records through new and creative ways to market and merchandise goods on television.

Steve Scheffer

Founder, Senior Advisor

Steve Scheffer served for decades as President of HBO’s Film Programming acquiring all the movies for HBO and Cinemax from the major studios and independent producers (including HBO financed theatrical productions), overseeing distribution of HBO original programming such as The SOPRANOS and SEX and the CITY and overseeing HBO’s home video operations. Previously, he held executive positions at Columbia Pictures, MGM, Allied Artists and Polydor Records. He has worked extensively with both Adam and Neil

Sharon Cammisa


Sharon brings a unique blend of traditional values, innovative thinking and entrepreneurial spirit to the businesses she builds and manages. She is a healthcare marketing innovator spanning the spectrum of Account/Digital/Data Analytics/ MedEd/ Media for an omni-channel approach to true integrated programming. She parlayed her twenty plus years’ experience as a managing partner at Osprey, an award-winning video and digital production company to the acquisition by ghg/WPP.

Jerry Foley

Head of Production

Jerry Foley is best known as the Director and Supervising Producer of The Late Show with David Letterman and Executive Producer/Director of the Live on Letterman concert series. Foley moved from NBC to CBS with David Letterman in 1993. In June of 1995 he succeeded Hal Gurnee as the Director of The Late Show. In 2003 he was named Supervising Producer while continuing as the show’s Director. Jerry Foley produced and directed the America Salutes You military veterans benefit concert for the Tribune/Sinclair networks in November of 2016. In December of 2016 he directed the NBC prime time special Tony Bennett Celebrates 90:The Best Is Yet To Come. He has been the Executive Producer and Director for two CBS news theatrical shows on Civil Rights and The Beatles. After directing an off - Broadway presentation of Dorothy Dandridge - Hollywood’s Sepia Goddess for The Amas Musical Theater group, Foley directed the ABC series Sundays With Alec Baldwin. In 2019 and 2020 he directed the PBS special The Library of Congress Prize For Popular Song honoring Emilio & Gloria Estefan and Garth Brooks. Jerry Foley has directed episodes of The View, Jimmy Kimmel Live and the third hour of Good Morning America . He has received 14 Emmy nominations for Directing

Adam Blazer


Adam Blazer co-founded JLTV in 2006 and served as its COO for 10 years. He built the network’s digital, cable, and satellite distribution and managed all traffic and programming teams. Blazer founded Livit Media in 2014, where he directs the development of dozens of digital video streaming platforms, and virtual and augmented reality technologies and experiences.